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Softbank’s Yahoo Japan In Merger Discussions With Messaging App Line

Lately, SoftBank’s Yahoo Japan—which is Japan’s one of the leading internet firms—confirmed that it is in discussions to merge with Line, a $27 Billion company that will bring the messaging app operator alongside SoftBank in a major tech shake-up. In the last month, Yahoo Japan changed its name to Z Holdings and stated that talks were in progress with Line but nothing has been decided yet. SoftBank, which holds around half of Z Holdings, also professed the talks. The shares in Z Holdings that have a stock market worth of around $17 Billion recently jumped by 16%. The shares in Line valued at about $10 Billion were untraded with a surplus of buy orders.

Sources said to Reuters that a deal was likely before month-end and might see SoftBank and Line’s parent company Naver to form a 50-50 venture that will manage Z Holdings, which would in return control Line and Yahoo. In a statement, Line said that it was factual it is considering plans to advance its corporate worth but nothing had been decided yet. A contract would merge the operators of two of Japan’s largest QR code payment apps as the nation belatedly moves toward cashless payments. Recently, SoftBank’s PayPay reached 19 Million users with aggressive marketing, whilst Line Pay can reach 82 Million Japanese users of the Line app.

Similarly, Yahoo Japan was in news as the company is selling information on users’ online habits. Yahoo Japan began selling access to information regarding the online habits of its users, which is a step part of a rising trend of firms making data on user behavior available to other companies and administrative organizations. Yahoo Japan stated patrons can enter keywords on a particular website to bring up metrics concerning users who have searched same terms. The data includes details of location and gender. It also illustrates what other search terms the users have searched for.

Barbara Carter
Lead Editor & Writer At Industry News Digest

With the same dreams as that of the Industry News Digest’s goals, Barbara too is a well-known person here at our news portal. She looks after and manages the Business department. Certainly, having a significant amount of knowledge in this area, Barbara is the one that manages all the business operation of the firm too. You’ll often find her immersed in experiential theatre, savoring chocolate, on two wheels, and in awe of height.

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